Emarat FM was launched on December 1, 1995 and targets younger audiences with the latest music and news about A-list celebrities from the region. Its mission is to promote the latest Emirati, Khaleeji and Arabic releases first through its strong partnerships with the largest music production companies in the Middle East and its exclusive interviews with the stars. Emarat FM has created a dialogue with its listeners through its numerous interactive shows together with its relevant news and business bulletins
The station broadcasts across the Emirates and the Gulf region and is also available on satellite.