The main focus of KTIC is to provide area farmers with the most current market information from the Rural Radio Network. Futures Updates and Ag News plays every hour during the trading day at 10 and 40 minutes past each hour. News and weather updates come at the bottom of each hour with ABC news as well as more regionally centered news being the main focus. Many agricultural organizations in the area have programming slots on KTIC to accommodate the interests of the farmers and ranchers in the area.